Waterfords launch dedicated sales progression department

News at Waterfords | 27/09/2018


At Waterfords we take pride in our reputation for being the true local property experts and providing a personal and professional service when it comes to selling your home. We are constantly looking at ways to improve the service we provide and to remove the stress from the process, making it as straightforward as possible.

Our dedicated Sales Progression Team means that your property sale is now in even safer hands with Waterfords.


What is sales progression?

Selling your home is about so much more than simply finding the right buyer. In fact, this is only the beginning of the process. The majority of dealings with Waterfords or any estate agent you are selling your home through, will take place after you have had an offer accepted on your property.

Progressing the sale from offer accepted to completion is usually the longest and most intricate part of the process and can become the most stressful if it is not handled properly. Here is a guide to the Waterfords sales process:

Issuing the memorandum of sale

As soon as you accept an offer on your property, our highly training Property Administrators will begin to draw up the memorandum of sale – a document that confirms both buyer and seller have agreed to the transaction. At this point you will be introduced to our friendly and highly skilled Sales Progression Team.

Confirming solicitor details

Your solicitor will need to interact with your buyer’s solicitor throughout the process, so it is vital to ensure they are in touch and ready to proceed.

Checking the chain

A chain collapsing is one of the most common reasons for a property sale to fall through. Not all sales have a chain beyond seller and buyer, but if your buyer is selling a property or you are buying another, the additional links in the chain create more work in the process. Our dedicated Sales Progression Team contact all parties in the chain throughout the process to check they remain on track to exchange.

Managing the progress of key documents

Once the legal work with both solicitors is underway, the last thing we want is for delays to interrupt your property sale. Our Sales Progression Team do everything possible to keep the process on track by chasing up the release of draft contracts, local searches, plus enquiries from your buyer’s representatives.

Regular progress calls

We want you to be confident that your sale is constantly moving forward, which is why our dedicated Sales Progression Team is committed to catching up with all relevant parties on a regular basis and reporting what is happening within your sale directly to you.

Managing the day of exchange

Your exchange day is when all the loose ends are tied up, the completion day is confirmed, deposits are transferred and contracts are exchanged, legally binding you to the sale. Our Sales Progression Team will be on hand to deal with any last minute requirements and to give you the good news as soon as the exchange is confirmed.


How does having a dedicated Sales Progression Team benefit you?

Many lower cost agents, especially those offering online service at very low prices, simply provide property marketing and nothing more. This means that they may quickly receive offers on your property successfully, but what about intricately navigating your sale to exchange – the most important and stresssful part of the sale. 

You will likely find that many lower cost and online agents will charge you another fee on top of their marketing package to use their sales progression service. This will mean you will be paying a higher fee than you first anticipated, not to mention delaying the process and creating unnecessary stress for you and your buyer.

When selling any property with Waterfords Estate Agents you will benefit from the following:

Award-winning property marketing 

Our award-winning property marketing and talented property consultants effectively market your home.

Bigger buying audience

Waterfords showcase your property on Rightmove, Zoopla, Prime Location, OnTheMarket, Relocation Agent Network and three popular social media channels.

Getting the best price

Our market experts have over two decades of local knowledge. They have access to the most accurate national and local property market data, meaning your home is priced to sell.

Dedicated sales progression

No leaf is left unturned through the sales process, ensuring less stress for you. Find out more about our Sales Progression Team.

Here for you

We answer first time, every time. Our dedicated customer contact centre means we are open for longer hours than many other agents and your call will rarely go to voicemail.

Outstanding customer service

Over 500 homeowners, landlords, buyers and tenants have rated our service as 5 stars on Trustpilot. Read all our customer reviews by clicking here


Contact us for a free no obligation market appraisal of your property and be assured that if you decide to market your home with Waterfords, you will be looked after throughout the entire process and provided with the best customer care.

Customer Contact Centre: 01252 235348




Our priority is the safety of our staff and customers.

We are able to offer viewings, property visits and in-person valuations while following strict hygiene procedures.

We encourage you to contact us online or by phone if possible. Most of our staff will be working from the safety of their homes, however, we do understand that sometimes you have to visit us in branch.


Camberley - 01276 66566, Camberley@waterfords.co.uk

Chobham - 01276 858589, Chobham@waterfords.co.uk

Fleet - 01252 623333, Fleet@waterfords.co.uk

Yateley - 01252 870222, Yateley@waterfords.co.uk

Lettings - 01252 623330, Lettings@waterfords.co.uk


WE ARE OPEN WITH YOUR SAFETY AS A PRIORITY Hide